Email marketing basically means engaging with your audience via the use of email. This usually involves sending out a regular email newsletter with updates, special offers, information and advice. If you have a blog it would also include links to your latest blog posts, either as an automated RSS feed, or as manual links that you insert yourself.
You can also send out one-off emails to inform your readers about an event, special offer, or urgent news item you want them to know about before your next scheduled newsletter.
Email marketing is absolutely key in reaching your potential customer base. It is the cornerstone of building a digital business.
“E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined”
At iMediavan we design and code stunning email templates for your campaigns. Contact us for a free consultation