Gifted or not, the fact remains that 65 percent of the population consists of visual learners. Your website constantly needs to explain and reinforce concepts and messages. To emphasise a piece of information we use images but to summarise and/or synthesise we use icons.
Icons are ideograms that can be identified and remembered quicker than words or sentences. Today we found mainly two ways to use them. First one is to create your own by designing them. A tedious task that needs experienced knowledge of visual design and typography at the same time. Icons must be read at any scale. Proportions and shapes are crucial to achieve the perfect balance between readability and aesthetics. This option demands and extra effort but will make your communication unique from your competitors
Another option is to use already designed and those are frequently free libraries. Those icons have been designed by professionals and more often can respond to your needs. We present IconBros: a free icon library that will enrich your website in a quicker and easier way.