Are you aware that Google recently changed (again) its ranking factors?
Core Web Vitals are three performance metrics that Google is promoting to encourage a better user experience on the web.
Google classifies 3 metrics as the Core Web Vitals:
1️⃣ Largest Contentful Paint (LCP) is a metric that tracks loading speed.
2️⃣ First Input Delay (FID) is a metric that tracks the time it takes before someone interacts with the page.
3️⃣ Cumulative Layout Shift (CLS) is a metric that tracks visual stability on the page.
But what impacts Core Web Vitals?
LCP is hurt by:
Slow server response time
Java and CSS that blocks rendering
Slow loading resources (images, videos, etc.)
FID is hurt by:
Large JavasScript bundles
CLS is hurt by:
Ads causing any change in layout
Images without dimensions
Dynamically injected content
Embeds and iframes without dimensions
Web fonts causing FOIT/FOUT(flash of invisible text/flash of unstyled text)
If you don’t know how well your website performs with users, you can review your top pages’ Core Web Vitals using Google Chrome Extension https://lnkd.in/d5w5-Vq ) or you could check it by using third-party platforms like Semrush https://lnkd.in/d8x8w_d .
Need further help improving your Core Web Vitals score? Contact us and let’s discover together how we can help you.