Video is taking over the current state of digital marketing. Video marketing and explainer videos are effective tools to grab the attention of your customer. When executed correctly, explainer videos can establish an emotional connection between your product and your customer while creating brand awareness.
Explainer videos are short videos that are created to explain the different features of your products and services. They can be used to communicate the objective of a company, the problem-solving ability of their product, and explain the concepts and other aspects of your brand. Explainer videos require research and brainstorming. They are also a good way to showcase your creativity and ideas.
Almost 82% of all businesses accept that video marketing is an essential element of their marketing strategy. 63% of new businesses are looking forward to implement explainer video content into their marketing strategy. 93% of businesses that acquired videos believes that it increased the user understanding regarding their products or services. 45% of businesses have an explainer video of their product on their homepage, and 83% of them claim that this grabs the attention of their customer.