It would help if you acknowledged it. You are not the user! 😩
Digital Platform Designers (including ourselves 😱 ) often assume that people who use their interfaces are like them.
As a result, designers project their behaviours and reactions onto users. But imagining that you are your user is a mistake. This effect in psychology is called the false consensus — a tendency to assume that others share our beliefs and behave similarly in a given context.
Most likely, the people who’ll use your product have different backgrounds, different mindsets, different mental models, and different goals. In other words, they are not you.
There is a technique the helps designers overcome false-consensus bias, called usability testing.
If you want to build products that users fancy, then you have to focus on testing. Testing with real users (not your teammates, friends, or family) allows designers to learn how to create products that are right for those who will use them.
This may be time-consuming, but it’s the only way to be sure that you’re moving in the right direction.
You can know more about UX and UI here: https://xd.adobe.com/ideas/career-tips/15-rules-every-ux-designer-know/
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