An attention span is defined as the amount of time someone concentrates on a task without becoming distracted.
A 2015 study conducted found that the average human attention span has declined from 12 seconds to 8 seconds. This means that we now have a shorter attention span than goldfish 🐠
Designers need to adjust to this behaviour to get people the information they need as quickly as possible.
Modern apps and websites need to provide meaningful content that users can digest.
We should simplify interfaces by removing unnecessary elements or content that does not support user tasks.
At the same time, this doesn’t mean that experiences should be limited.
Make sure all information is valuable and relevant.
You can know more about UX and UI here: https://xd.adobe.com/ideas/career-tips/15-rules-every-ux-designer-know/
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