Mobile app investors are met with a plethora of pitches in their inboxes every day. Understanding how to build an app and launch a prototype for your mobile app can help differentiate your startup from the rest and give you a competitive advantage when pitching your app to potential investors.
It’s obvious that entrepreneurs who go into their meetings prepared have an advantage. The number one question asked by founders is exactly what you should bring to the pitch. A deck is great, but an actual working prototype is better.
The six steps for creating a mobile app prototype are:
- Understand the problem: Clearly identify the audience and the pain that this app solves.
- Identify key functionality requirements: Create a list of the features that would make up your ideal app and prioritize. Take the first 3-4 features on your priority list.
- Create sketches of the primary screens: Start thinking through the user experience.
- Turn your sketches into wireframes: It’s meant to lay the framework of where your app will go rather than the final look and feel of the app.
- Turn wireframes into a prototype: Prototyping not only makes your product more real for investors, but it also gives your testers the ability to get a real feel for what it would be like to use the app.
- Translate wireframes into final designs: Transition from grey wireframes to pixel perfect designs.