Starbucks is opening a dedicated order online only Starbucks at its headquarters in Seattle, Washington.
Due to the popularity of its app, whereby customers can pre-order beverages and food online and then pick up the order at a nearby cafe, the coffee brand is creating an order-online-only store catering solely to digitally-savvy customers.
The worldwide coffee shop has been searching for ways to ease the continuous bottlenecks at peak times throughout the stores. This was primarily because the stores are full of people who order online, as well as people who are ordering in store.
Mobile orders from the building will be routed to the new store, which will have a large window where customers can pick up drinks and see them being made.
“We’re going to redesign new stores and existing remodels to reflect the fact that Mobile Order & Pay, although in its nascent stage, is obviously going to be a significant part of the morning business,” Starbucks CEO Howard Schultz said in a conference call with analysts.
Will this first autonomous shops jeopardise our retailing jobs sometime soon?