There is a need to incorporate appropriate analytics which gives you a detailed picture of how many visitors use your webs, mobile apps, online shops… How they arrived on your site and how can they keep coming back.
Some of the analytics tool which helps in this process:
- Google Analytics
- Flurry
- Localytics
- Mixpanel
- Preemptive
With a bit of data science that will help translating the insights to a valuable inputs we will ensure a more competitive product.