When your website doesn’t load fast, your visitors leave and are unlikely to visit again in the near future.
Some factors that can slow down your site could be:
- A site that isn’t optimized for mobile
- Broken links
- Not using caching
- Messy code
- Images that aren’t optimized
- Flash and Java
- Average web hosting
You can check your current site speed via Page Speed Insights. If your site is taking longer than 3 seconds to load, you need to work on it. Studies show that most users quickly exit sites that take longer than 3 seconds to load.
WPO (Website Performance Optimisation) will dramatically help on your loading speed.