In the context of digital products, simplicity means that’s it’s easy to understand and interact with a product.
Users shouldn’t need to read instructions to “know-how” to use an app or have a map to navigate through it.
It’s part of an interface designer job to make things clear and subtly guide them from where they are to where they need to go.
As a rule of thumb, the most essential elements on any homepage are highlighted to get users to focus on them. This makes it clear to the user what to do next.
Interfaces must also be kept consistent throughout a design. In an attempt to make designs appear more creative and memorable many designers intentionally add inconsistencies in style.
As an example, different colour schemes can be used on multiple pages on a website. Such design decisions often cause confusion and frustration in users.
It’s always crucial to keep visual elements familiar, reinforcing the most important aspects of your design at every corner.
You can know more about UX and UI here: https://xd.adobe.com/ideas/career-tips/15-rules-every-ux-designer-know/
Do you need any help with your website or mobile app User experience or User Interface? Contact us and let’s discover together how we can help you.