You want your client’s website to become the go-to destination for their target audience. So, you design them to look great, work perfectly and rank well in search. Is that enough? It could be, though I have a sneaking suspicion that the growing millennial and Gen Z consumer base are going to complicate that with their mobile-loving ways.
An eMarketer report from 2018 revealed that consumers’ time spent on mobile devices is about to surpass time spent watching TV.
And here’s why that matters so much:
TV is littered with celebrities. As consumers spend more time with their smartphones, there’s going to be a fundamental shift from trusting and admiring celebrities to trusting and admiring digital influencers.
In the past, celebrities were mainly the ones that companies turned to promote their products or services. While that still happens today, you’re more likely to see celebrity influencers pushing luxury products. Thanks to the Internet and social media, businesses no longer have to pay top-dollar to get a celebrity endorsement. Instead, we’re now seeing the rise of digital influencer marketing.
A digital influencer is one that’s built a brand around their expertise or knowledge.