If you do a significant redesign, there’s a huge probability that users won’t be happy with that.
Research shows that users dislike a massive change in their existing products, even if those changes will benefit them.
This phenomenon even has a scientific name — Weber’s Law of Just Noticeable Differences, which states that the slightest change in things won’t make a noticeable difference.
eBay is one of the companies that learned the hard way that their users don’t like dramatic changes. Overnight, they decided to change the bright yellow background on many of their pages to a white background.
Instantly, they started receiving complaints from customers, arguing against the change. A significant number of complaints forced eBay to change the design back.
After that, the team followed a different strategy. Over several months, they modified the background colour one shade of yellow until, finally, all the yellow was gone, leaving only white. Predictably, almost nobody noticed the change this time.
The best way to approach a redesign is to do it slowly, gradually changing a little here and a little there. By doing this, most users won’t even know you’re doing a redesign until you’ve completely revamped the redesign.
You can know more about UX and UI here: https://xd.adobe.com/ideas/career-tips/15-rules-every-ux-designer-know/
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