Blogging was initially used as a unique platform to share a person’s thoughts, feelings, opinions or experiences – an online journal or diary with a minimal following. Today it has grown into a platform used by millions, everyone from individuals to businesses. The simplicity of a blog makes it easy for anyone to launch a blog and become a self-proclaimed “expert.” But how is it important in the business world?
A company blog can:
- Improve Your Website’s SEO (search engine optimization)
- Increase Traffic to Your Website via inbound links
- Enforce Your Brand as an Expert in a Particular Field
One of the most recently recognized benefits of blogging as a business is a blog’s ability to improve your website’s SEO. Google has recently improved their algorithm to heavily focus on a website’s content and frequency of posts/updates.
A company blog will also allow you to increase the number of relevant inbound links that will direct readers to the main parts of your website.
Another benefit to having a company blog is that it’s content gives your customers or readers the confidence to trust in you and your brand as an expert in your particular field. Many times this benefit is overlooked.
We work with very close partnerships with the best bloggers and community managers that will transform your blog and content to squeeze your SEO and reputation on the net. Contact us if you want to know more.