There is a need to incorporate appropriate analytics which gives you a detailed picture of how many visitors use your webs, mobile apps, online shops… How they arrived on your site and how can they keep coming back. Some of the analytics tool which helps in this process: Google Analytics Flurry Localytics Mixpanel Preemptive WithRead more
Your website should be anything but general. A lot of website owners aim to please everyone – but they can’t – and end up isolating their entire audience. Maybe you’re writing for the wrong audience, perhaps you’re writing for a larger demographic than you should be; whatever the case, inaccurate targeting could negatively impact yourRead more
It is actually the process of taking your idea and turning it into an application with some basic functionality. A prototype makes it quite easier to sell your idea to potential buyers who can now actually view the tangible benefits instead of just visualizing or reading product description. It is quite helpful in attracting investorsRead more
After enough research and knowing who your target user is, it’s time to think about how they’ll move through the app, making a list of screens Is there a different path for a user who has to login compared to a user who skips the sign up process? Make a list of every screen youRead more
When your website doesn’t load fast, your visitors leave and are unlikely to visit again in the near future. Some factors that can slow down your site could be: A site that isn’t optimized for mobile Broken links Not using caching Messy code Images that aren’t optimized Flash and Java Average web hosting You canRead more
Selecting the right approach for developing your app is highly important. Ideally, app development approach must be in accordance with your time and budget constraints. In this post we will explore the differents technologies that will allow to publish your next your project. Web Development: Web apps are quick and cheap ones to developRead more
Your website could be user-friendly with engaging and quality content, but without a clear and concise call-to-action, you simply won’t convert. Users may want to convert but just don’t have the opportunity or means to do so. Because you haven’t provided it. Make your call-to-action clear, concise, prominent, specific and compelling. Provide all the informationRead more
In a good website or mobile application, users are most comfortable when they feel in control of themselves and their environment. Thoughtless software takes away that comfort by forcing people into unplanned interactions, confusing pathways, and surprising outcomes. Keep users in control by regularly showing system status, by describing what happened and why (if youRead more
What you need to set up If you are trading on the internet for the first time, it is advisable to start small so you can see what works before you scale up. Your web hosting company can provide the necessary web space for your online store. It will be your responsibility to register aRead more
Video is taking over the current state of digital marketing. Video marketing and explainer videos are effective tools to grab the attention of your customer. When executed correctly, explainer videos can establish an emotional connection between your product and your customer while creating brand awareness. Explainer videos are short videos that are created toRead more
