Your user is the most important consideration when it comes to building your app or website.
Be a user of the target platform and know how the platform works. Be a user of your app so that you can experience it for yourself. Look around, examine other apps/websites, compare and analyze as honestly as you can.
When you’re testing your app, ask yourself: Would I use this app? Would I find the product/service that I’m looking for? Make sure it conforms to your own standards. If you love your app/website, most likely your users will love it too.
No company can afford to ignore the transformative power of mobile or the expectations and demands of the users. Learning how to correctly develop across platforms is an important skill that will help you (and your company) get ahead in this matters.