Here are a few simple ways to ensure your content is fit for Google and easy to digest:
- Use natural language that flows well – write as though you are speaking
- Include lots of transitional words and phrases such as however, therefore, as a result, because, also, and finally
- Structure and format your content using paragraphs, subheadings, bullet points and numbered points
- Avoid using the passive voice. A simple way to correct this is to identify the subject doing the action
