The world’s largest showcase for the independent car aftermarket dealers. A record of 4,820 exhibitors from 76 countries took part, including leading players from industry, workshops and retail, and they offered an impressive demonstration of the ways in which the industry is changing as connected cars come to the fore.
B CAR AutoParts needed to be present on this event with the new branding image.iMediavan designed bespoke new booth from the measurements of the venue using large print formats. The first aim was to make the brand recognised and products are remembered by the visitors. A strong corporate image and physical products displays were set up to be identified as the GearBox Cable Aftermarket leader.