The 15th edition of Automechanika Dubai proved to be the ideal platform in the region for trade and the sharing of expertise between professionals from across the globe. This year, the event welcomed 1,812 exhibitors from 61 countries, who were able to interact and engage with 27,639* visitors from 146 countries.

Our client B CAR as looking to a very strategic and higher impact booth for this edition. Our design team applied the company’s visual identity with a very strong emphasis on its colours and shapes. Their presence was noticed from any angle and very identifiable from a long distance thanks to the back illumination totem.  A new element presenting a new range of products from AKONEN brand was introduced for the first time avoiding the clash with the main brand.