AKONEN is a new brand dedicated to car keys replacement. They hold a very large catalogue with almost all brands and models. Today, car keys are made not only by a metal part but electronic parts that make them act as a remote control.
Or client requested us to create a fresh new brand for them. We created the AKONEN brand after brainstorming and investigation of the existent competitors. The new logo creates a new identity based on the future of cars. A shape of a futuristic car reinforces the main concept and the selection of vibrant palette colours makes it linked to the concept of quality, dynamism, force, competitivity…
After creating the final visual identity we applied it on several supports: packagings and catalogues. Our design team created the boxes where the products will be held. Due to the very different shapes and colours, we designed a common box for all so they will be easily customisable.
The catalogue has the mission of listing the products and also to show them. Car key shells are very unique: car model, sizes, electronic components, number of buttons, key blades… Pictures and a custom icons system were applied to help the customer to choose the right models.