Launching a new range of products is never easy. Before you start, you need to create and measure the expectation. Generate tracktion is the key concept. To do so, we have multiple tools and techniques available today in order to fulfil a successful strategy.
Landing pages are one of the basic and powerful tools at the same time. It presents your products to your target audience with the minimum requirements measuring the impact to its potential customers.
AKONEN started its expansion with a complete catalogue using traditional sales strategy. To enhance it iMediavan suggested starting with a clever landing page that will measure the impact of the sales teams. This one-page website has the minimum information to create high expectations in order to sign up and receive a document with the crucial information. All the signup emails are being saved into a Mailchimp e-mailing list in order to track and complete the sales processes.
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